| Lecturer | Dr. Friedrich Glauner |
| Target group | All students, researchers and employees of the University who want to develop a sustainable business model or are thinking of setting up a company. |
| Language | English |
| Date/ Time | Tuesdays 15/ 29 October 12/ 26 November 10. December 14/ 28 January 2025 4. February 2025 02:15 – 06:00 pm |
| Location | Startup Center, Ob dem Himmelreich 7, 72074 Tübingen |
| Prerequisites | Active participation and signing of a legal NDA (Non-Disclosure-Agreements) |
| ECTS-Credits | 6 ECTS |
| Certificate | Businessplan Conception |
| Qualification objective | Development of an individual business plan |
| Registration | Please register at the website of the Startup Center: http://uni-tuebingen.de/gruenden/veranstaltungen. For further information contact: gruenden@uni-tuebingen.de |
| Maximum number of participants | 20 |
| Recommendation | This course is creditable for the certificate Entrepreneurship & Business |
Literature
- Friedrich Glauner und Bernd Villhauer: Alles neu. Geschäftsidee, Geschäftsmodell, Unternehmensplanung. München: UVK 2021. u.a.
Description
Over the past 75 years, global economic venturing has fueled an unprecedented rise in global prosperity. However, our current economic practices are increasingly accompanied by more negative developments that shape the VUCA world (VUCA = Volatility, Uncertainty, Complexity, Ambiguity). Corporations and startups need to reinvent themselves by refocusing their ventures on the true purpose of business. Thus, any view of business prosperity must be integrated into a holistic view of the value proposition that is at the heart of any business. During the seminar, participants will be advised on how to develop a sustainable business plan: Define and select a model, design the core elements (benefit proposition, network, economic engine, impact), and develop the mission statement (vision, mission, values, goals) upon which to build a three-year business plan. This plan will cover all aspects of business development (products, marketing and sales, human resources, organization, financial resources) in a best, medium and worst case scenario analysis. In a final step, each group will pitch their business model. The pitches will be evaluated in a peer review based ranking that combines the economic valuation of the business model with the impact it has on the prospects of a future viable economy.
At the beginning of the seminar, all participants will be asked to sign a Non-Disclosure Agreement. This NDA is designed to ensure that the teams’ ideas remain the intellectual property of the individuals who developed them.
