The communications industry is in a crisis that is touching its very foundation: its own credibility. The need for professional communication in business is high, but social trust in strategic communication is at an all-time low. In addition, as the “European Communication Monitor” study 2020 shows, just under one in two communications professionals say they are confronted with moral challenges in their practice and would like to see skills development and further training. The team of our “Responsible Communication” project already saw this need coming in 2018 and wants to actively promote ethos, dialog skills and credibility in the communication industry and thus sustainable, i.e. responsible and convincing corporate communication. How does responsible and credible corporate communication succeed? How can it be practically implemented in everyday life in the various areas – especially in view of the use of new technologies? These are the questions that the “Responsible Communication” initiative at the Global Ethic Institute has been addressing for over three years. In order to find practical answers for everyday communication in companies and agencies, leading experts worked together on topics such as responsible crisis and stakeholder communication, sustainable attitude communication, dealing with A.I., responsible design and marketing. In July, their specialist book entitled “Credible Corporate Communication – Impulses for Responsible and Effective Practice” will be published by Springer Verlag. About the book The first book publication of the project, “Credible Corporate Communications – Impulses for Responsible and Effective Practice,” edited by the project’s initiators, Anna Tomfeah and Heidrun Haug, is the result of three years of intensive work. The project partners – leading experts from the communications industry – provide valuable and effective impulses for practice in the book. The first book publication of the project, “Credible Corporate Communication – Impulses for Responsible and Effective Practice,” edited by the project’s initiators, Anna Tomfeah and Heidrun Haug, is the result of three years of intensive work. In the book, the project partners – leading experts from the communications industry – provide valuable and effective impulses on the following topics: Ethics & PurposeDare more attitudeAppropriate Story – Sustainable ContentResponsible DesignResponsible crisis and stakeholder communicationSustainable MarketingArtificial intelligence in communicationIntercultural communicationCommunicating values in ChinaMindfulness in communication More about the Book (in German)