An-Institut der Stiftung Weltethos
an der Universität Tübingen

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Case studies in business ethics: Humanistic business models in practice


Oliver Laasch


Case studies in business ethics: Humanistic business models in practice


Blockesminar, Bachelorveranstaltung





Advanced undergraduate students in business and economics studies (5th semester and above) or students from other faculties with, but with strong background in business and economics.






To register, please send an email including your name, student number and address to the Global Ethic Institute ( Please also indicate your major concentration and how many semesters of study you have completed.


Freitag, 10.7., 10-17:30 Uhr

Samstag, 11.7., 10-17:30 Uhr

Sonntag, 12.7., 10-17:30 Uhr 

Ort / Raum

Weltethos Institut, Hintere Grabenstraße 26


Ethical business often has been used as an umbrella term for the various ways, that business “do the right thing”, including timely topics, labeled as corporate sustainability, corporate social responsibility, and social entrepreneurship. Humanistic management may be used to unify these perspectives. In this seminar we will thoroughly analyze the structures and practices underlying these labels with the goal to understand and develop humanistic business models and humane businesses.

In a first step, the concepts of humanistic management and business models will be introduced as analysis frameworks for the following case discussions. In a second step, four case studies of real business will be analyzed and discussed in depth. The cases provided should have been read by all students in advance and will be presented before the in-class discussion by small groups of 3-4 students. In a last step we will apply the particular insights from cases analyzed to synthesize a humanistic reference business model. In the term paper (Hausarbeit) students will be asked to analyze a business model of a real-life company (existing or start-up) and to conceptually re-design it so that it becomes a “better” business.


Freitag, 10. April 2015

Leistungsnachweis / ECTS-Credits

Vortrag (Fallstudienpräsentation) + Hausarbeit (10-15 Seiten) / 



·       Kimakowitz, E. v., Pirson, M., Spitzeck, H., Dierksmeier, C., & Amann, W. (2011). Humanistic management in practice. New York: Palgrave Macmillan.

·       Laasch, O., & Conaway, R. N. (2014). Principles of responsible management: Glocal sustainability, responsibility, ethics. Mason: Cengage.

·       Melé, D. (2003). The challenge of humanistic management. Journal of Business Ethics, 44, 77-88.

·       Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers [Kindle Edition]. Hoboken: Wiley.